GORUCK Sales – Christmas In July 2018

GORUCK's Rucker 2.0 - a purpose built rucksack - no laptop compartment, more padding in the straps , and compatible with GORUCK Expert ruck plates.

Event Discounts

In celebration of the upcoming annual “Selection” event, GORUCK is now offering 40% off all GORUCK Events.

Use discount code NOTSELECTION at checkout.

Shop GORUCK Events Now

GORUCK Price Increase

In late August 2018 the founder of GORUCK announced that an across the board price increase of 20-30% was coming on September 1, 2018 – for all rucksacks and apparel.

The price increase did take place after the Labor Day holiday.

The GR1 backpack now costs $395. GORUCK still offers the Earned Service Discount (a 25% discount) for those eligible.

This is their first price increase of the GR1 since it came out in 2010. The increase is to help offset the cost of labor – because the bulk of their products are made in the USA.


Does GORUCK have discount codes and coupons?

GORUCK frequently issues discount or coupon codes, and has special sales, such as Christmas in July (XIJ) or Black Friday.

But, they also have an ongoing discount of 25% off your total order of gear and events for :

  • Military (Active Duty, Active Reserve, National Guard)
  • Veterans
  • Police – including Air Marshals, Fish and Wildlife officers, and much more
  • Firefighters and EMTs
  • Government employees
  • Students – College, University, etc.

GORUCK calls this their Earned Service Discount

The best part is that this is a standing offer – it never expires and is applicable to your entire order!

GORUCK Black Friday 2018 Sale

GORUCK, like a lot of other retailers, has a really big sale in November for Black Friday and Cyber Monday.

GORUCK Black Friday 2017 featured a lot of great deals, such as:
GORUCK Echo - 16L capacity and 16.5" in height, it's smaller than the GR1 21L and a great choice for those 5'10" or less in height, or who want a minimal bag for EDC

  • $50 off the GR1 backpack
  • Up to almost $100 off the GR2.
  • Discounts on the Echo – GORUCK’s smaller (16L) ruck.
  • New colors for several pieces of gear
  • Great discounts on accessories such as the wire dopp

What will GORUCK do for Black Friday 2018? We won’t know until later in the year, so be sure to check back again.

GORUCK Christmas in July 2018 (XIJ)

GORUCK’s Christmas in July 2018 sale (XIJ) has come to an end. This was a really big sale – discounts on rucks, ruck plates, apparel, and more. They even added event discounts for the 2nd half of the sale.

Their next big sale will likely be Black Friday 2018


The GORUCK Christmas in July 2018 sale ran from Monday July 2nd through Sunday July 15th.

Here’s some examples of the great deals they had on gear. Most of these were limited by quantity – meaning once they reached a certain level of sales, the price went back up. This meant you had to act quick to get the best deal.

  • GR1 in Arid, Woodland Camo, Multicam, and Sand colors for $205
  • GR2 (Navy Blue, Coyote Brown) for $255, and Black for $295
  • Echo (Arid, Multicam, Java) for $165. Black for $199.
  • Rucker 2.0 (Ranger Green, Wolf Grey, Steel, Coyote Brown) for $145, Black for $155.
  • Ruck Plate bundle – 10lb, 20lb, and a 30lb plate for $165
  • Many other items on sale including accessories and apparel

For the 2nd week of the sale they added steep discounts on events. Here’s some of the event deals.

  • 40% off Challenge Event
  • 40% off Survival Event
  • 15% off Firearms Training
  • 15% off the Star Course – Star Course is a very challenging 50 miler.

Will GORUCK have a Christmas in July 2019 sale? They almost certainly will.

GORUCK Christmas in July Sale 2017

GORUCK has an annual sale in July, deemed the GORUCK Christmas in July sale. It normally runs the week of July 4th.

The GORUCK Bullet is a streamlined, 10L capacity dayruck - great for every day carry (EDC)

For 2017, there were some great deals, such as:

  • Discounts on the Bullet Ruck and Rucker
  • A new piece of gear: the GR3 – their biggest ruck yet at 45L capacity. It also had great pre-order discounts.
  • Various discounts on apparel and other accessories

GORUCK America Patch - Christmas in July

GORUCK Father’s Day Sale 2018

For Father’s Day 2018 GORUCK held a special sale. What was on sale?

  • Buy a $100 e-gift card, get a free Light event,
  • Camo bullet rucks for $119,
  • The slick (non-molle) GR3 (their largest (45L) ruck!) for $90 off,
  • discounts on the Kit Bag,
  • and discounts on apparel.

Does GORUCK have a Labor Day Sales?

For 2018, GORUCK delayed their first ever price increase on the GR1 to occur after the Labor Day holiday (the price increase was originally scheduled for September 1st).

Does GORUCK Have a Memorial Day Sale?

GORUCK does not have a Memorial Day sale. In the US, Memorial Day is for remembering those that have given their lives in the defense of freedom in the military.

While some retailers may have these sales, for a veteran friendly and military friendly business such as GORUCK it is not considered a special occasion to sell products.

Why GORUCK Products?
We’re a GORUCK affiliate – so if you order equipment after clicking the links in this article we receive monetary compensation. But that’s not why we recommend GORUCK. It’s because their equipment is innovative, built to last, and made in America. They are the driving force behind rucking not just as exercise, but as a way to make people better. And that’s why we love them.

Photo Credits

  • Some product photos on this page are provided by, and property of GORUCK.
  • Other product photos are property of the manufacturer, and provided by the manufacturer.

GORUCK 30 lb ruck plate

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